The founding team have through many years in different roles in the marketing industry, wondered why there have been so little use of a tool to structure the overall process of marketing. There has always been a lot of excelsheets and emails flying around, and little structured data. Maybe the agencies have had some support system, but the client has then lost that when they change agencies. One would never allow something similar in finance/logistics.
And even though one use a lot of energy and data to get most out of each separate channel (Specially in the digital realm), the allocation of budget between the channels have still mostly been a guessing game based upon intuition and experience, but with little support from data.
And since it makes a lot of sense to solve both problems at the same time, we have gathered a stellar team that are able to do just that.
Msc, Industrial Economics and Technology Management with a focus on statistics/algorithms.
Started his career and consulting in companies like SAS Institute, Capgemini and Norgesgruppen. Worked with marketing both operational and strategic with several of the largest advertisers in the Nordic since 2009. Also active in startup community and advisor/investor in companies like Bank Norwegian, Superside, Marketplaces and Kin Group
Started his career in Google, before co-founding the marketing agency Proletar with Geirr and Rune. Later sold to NoA and is know NoA Connect.
EADA graduate in Econometrics andInternational Management,
Started his career in Google, working both in Irland and Norway. Co-founded Proletar with Geirr and Rune. Served as COO overseeing agency operations, with occasional roles as CFO and interim CEO
NHH graduate in Economics and Business Administration,
Co-founded Pasientsky and was there for the whole ride to the stock exchange and when it was partly sold to EG. Both worked very hands on with the product and led large tech teams.
M.S.c, Business Administration and Information Systems; Administration and Business Computing Copenhagen Business School
The last five years Peder has worked in Cognite as a Senior data scientist, before that he was in PWC.
Msc, Industrial Economics and Technology Management with a focus on statistics.
Member of the Nora.AI startup program.
We work with the project DISRE (Data Driven Innovation in Specialized Retail Ecosystems) that is founded by the Research council of Norway.
.png)
